Product Design
Design System
UX Research
WoW Health
WoW Health is a US-based healthcare platform providing members with access to discounted healthcare services, including virtual care, prescriptions, dental care, diagnostics, mental health services and preventive care. As the platform evolved, maintaining consistency across its growing ecosystem of services, membership experiences and user journeys became increasingly important. My role focused on improving the overall product experience, refining existing workflows and establishing a more cohesive design foundation across the platform.
Industry
Healthcare
Year
2024 - 2026
Timeline
2+ Years
WoW Health was an established product that continued to expand its healthcare offerings. As the platform evolved, its growing range of services and functionality introduced challenges around navigation, consistency and usability. The experience needed a more structured approach to help members understand their benefits, discover relevant services and complete important healthcare tasks without unnecessary friction.
I approached the project by evaluating existing product experiences, identifying UX inconsistencies and reviewing key user journeys across the platform. The work involved: - Reviewing existing interfaces and identifying usability gaps. - Evaluating navigation, information architecture and content hierarchy. - Refining user journeys across memberships, appointments and healthcare services. - Improving consistency through reusable UI patterns and design components. - Aligning interface decisions with the platform's evolving requirements.
The redesign focused on making the platform easier to navigate, more consistent and more intuitive. Key improvements included: - Dashboard experience: Improved service discovery and organization of healthcare offerings. - Membership management: Refined membership information, family management and benefit visibility. - Healthcare discovery: Improved provider search, filtering and provider information presentation. - Medication experience: Simplified medication discovery, pharmacy comparisons and prescription-related workflows. - Appointment management: Improved appointment-related interactions and supporting user journeys. - Design system: Established consistent components, typography, spacing and interaction patterns across the product.
The work contributed to a more cohesive product experience and a stronger design foundation for WoW Health's continued development. By improving navigation, refining existing workflows and establishing reusable design patterns, I helped create a more consistent experience across the platform's expanding healthcare ecosystem. Note: No confidential performance metrics or proprietary business information are disclosed.
