UI/UX
Design System
Prototyping
Loovar
Loovar is a creator subscription platform designed to bring creators and their audiences closer through exclusive content, paid subscriptions, direct messaging, and personalized experiences. The platform brings together content discovery, social engagement, and creator monetization in one cohesive digital experience — giving creators more ways to connect with their fans while allowing audiences to access content that matters to them.
Industry
Creator Economy
Year
2023
Timeline
4 months
Traditional social platforms offer limited opportunities for creators to monetize their audiences directly. Meanwhile, subscription-based platforms often introduce fragmented experiences across content discovery, communication, and payment journeys. The challenge was to design a unified platform that makes these interactions feel natural. Loovar needed an experience that would allow users to discover creators, explore content, subscribe to exclusive material, purchase individual media, and communicate directly — without introducing unnecessary complexity. The interface also needed to serve two distinct audiences: creators managing their content and revenue, and fans exploring and engaging with creators.
I approached the product by considering the needs of both sides of the creator economy. For fans - Discover creators and explore personalized content. - Browse images, videos, reels, and live streams. - Subscribe to creators for exclusive access. - Purchase individual paid content. - Interact through likes, comments, and direct messages. For creators - Build and manage their creator profiles. - Publish and organize media. - Manage subscriptions and exclusive content. - Communicate directly with subscribers. - Manage media libraries and earnings. The goal was to make both experiences feel connected while keeping their respective workflows straightforward.
01. Content Discovery A discovery experience designed to help fans explore creators and find content aligned with their interests. The interface combines creator recommendations, trending profiles, visual content grids, and filtering options to make content exploration more intuitive. 02. Personalized Content Feed A familiar social feed that brings creator updates, images, videos, and subscriber-only content into one continuous experience. Clear content states distinguish publicly accessible posts from exclusive subscriber content. 03. Subscription & Monetization A flexible monetization experience that supports recurring subscriptions as well as individual content purchases. Subscription prompts and locked-content previews communicate access restrictions while giving fans a clear path to unlock exclusive material. 04. Reels & Media Consumption A dedicated vertical media experience designed around continuous content consumption. The interface keeps essential interactions accessible, including likes, comments, sharing, saving, and following creators. 05. Direct Messaging A dedicated communication experience connecting creators and their audiences. Beyond standard text conversations, the interface supports sharing media, purchasing exclusive content, and organizing creator-fan interactions. 06. Advanced Content Filtering A filtering system that gives users greater control over their discovery experience. Users can refine content based on media type, interests, creator preferences, viewing history, recency, and sorting options.
A connected ecosystem for creators and their audiences. Loovar brought multiple creator-focused experiences together within a single platform. From discovering creators and consuming content to managing subscriptions, purchasing exclusive media, and communicating directly, the product was designed to support the broader creator-fan relationship. The result was a cohesive product experience built around three fundamental pillars: Discover. Connect. Monetize.
